Prostate Man Campaign Earns National Recognition
April 25th, 2008 Posted in prostate cancer, prostate cancer preventionProstate Man, Regional Cancer Care and the former Northern Cancer Research Foundation have been recognized for the Take it Like a Man…Prostate Man awareness campaign. The campaign was developed about a year ago by marketing firm Generator, whose design helped bring Prostate Man to life to encourage men over 50 to become aware of their prostate health.
A local super hero is being nationally recognized for his work in fighting prostate cancer. His concept was designed to appeal to baby boomers who grew up reading comics and used humour to help to help men come to terms with getting older and looking after their health.
Ron Hell earns a bow for the role he played as the local man behind the hero which demanded many hours of his time.
2 Trackback(s)